Tide purclean? is the first plant-based detergent with the trusted cleaning power of Tide. Tide purclean? delivers amazing stain removal and cleans well in energy-saving cold water. In fact, Tide purclean? cleans as well as Tide Original Liquid Laundry Detergent. With 75% plant-based ingredients, as certified by the USDA BioPreferred program, Tide purclean? aims to set the performance standard for natural detergents and in turn bring more consumers to the natural detergent category.